Intro to Marketing and Branding 6/5-6/7/21

Intro to Marketing and Branding- 36hours (three au pair credits)
.What’s marketing? And why is it so important know about if you hope to work for a company or start your own business? This course provides an overview of marketing and branding concepts. Students will receive a fun and useful hands-on training in marketing products and establishing a brand. We’ll cover a variety of topics including social media and mobile marketing strategy, marketing mix, and psychological marketing. You will learn to generate value through customer networking and engagement. You’ll develop the steps to designing and implementing marketing strategies that create customers. You will also explore the branding process and learn the basics of building, positioning, and managing brands. If you plan to work in business or as an entrepreneur, don’t miss this course!
Main course: $275 for 36 hours / 3 Au Pair Credits
Course format: The courses are delivered in a hybrid format and include a pre-assignment, 3 live class sessions on Zoom, and Post-Assignment. 
Meeting schedule. The schedule is given in Eastern Standard Time (EST). 
Pre- Assignment must be submitted by the start of the course - 
Includes a two-hour period offline to work on the project and to eat dinner - Saturday, June 5, 1pm - 8pm
Includes a two-hour period offline to work on the project and to eat dinner - Sunday , June 6,  1pm - 8pm
                                                                                                                                            Monday,  June 7, 7 pm - 10 pm
Sunday, June 20th research Paper Due*
Those needing to earn their certificate earlier, than June 20th, please discuss with the instructor.
RegistrationClick "Purchase" below to register for the course. tip: registration works best using Chrome or Firefox browswers.
Refund Policy: 100% refund until after the first class meeting. 0% Refund after the 2nd class meeting. Refund requests must be made by email to the director before the 2nd class meeting.
Contact: Program director Jason Tannenbaum at or 914-740-6771.


Middle States Commission on Higher Education
Middle States Commission on Higher Education