Intro to Marketing and Branding- 24 hours (two au pair credits)
This course provides an overview of marketing and branding concepts. Students will receive a hands-on training in marketing products and establishing a brand. We’ll cover a variety of topics including social media and mobile marketing strategy, marketing mix, and neuro or psychological marketing. Through a combination of lectures, case studies, real-life exercises, and shared projects, students will learn how to create value through customer connections and engagement and develop the steps to designing and implementing marketing strategies. You will also explore the branding process and learn the basics of building, positioning, and managing brands.
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